low price

Once I did a built a display cabinet for a grocery store.

The owner was a good friend and I was perplexed about what to charge him.

"Charge me enough so you can make a profit and enough to stay in business when I need you again."

We always want the lowest price. Most of that is OK, but I once was forced into a good price for the customer (it is a long story). I worked for months on the job for about $3 an hour (this was not that long ago), and when it was over I quit the business. My working capital had been exhausted.

The customer got a wonderful price, but at a huge cost to me.

I think of this often.